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“Without drastic action, wild salmon faces extinction. That’s why I am dead serious about ending the destructive practice of open net fish farming, before it’s too late. We have made every mistake in industrial farming on land and now are we’re making the same disastrous mistakes with farming fish.”

“As a fly fisherman, I have seen first-hand the way that Icelandic waters are dying more quickly than I could ever have imagined. Now Iceland has the chance to show the world that the damage can be reversed with a ban on open net fish farming.” Yvon Chouinard, Founder of Patagonia

The open net salmon farming industry is growing rapidly, across Europe and in Iceland. It is responsible for driving wild salmon to extinction, polluting Iceland’s pristine coasts and mistreating the farmed animals. The wild North Atlantic Salmon population is now a quarter of what it was in 1970.

In 2024, the Icelandic government has the opportunity to transform the conversation about salmon farming across Europe. New aquaculture legislation, due to come into force this year, if passed by Iceland’s parliament, Alþingi, will set the rules and regulations for salmon farming. It has the power to protect nature, the welfare of farmed fish, and the future of wild salmon, as well as the tourism and small-scale fishing that much of the Icelandic economy is built upon.

With 70 percent of Icelanders opposed to open net salmon farming, we are joining hands and calling on the Icelandic government to show leadership in Europe by banning open net salmon farms.

Founded 50 years ago by keen fly fisherman Yvon Chouinard, Patagonia has a long-standing commitment to protecting wild rivers and their biodiversity. We have been involved in the movement to end open net salmon farming for many years, through campaigning and modeling responsible food production with Patagonia Provisions.

In 2019, we launched the feature-length documentary Artifishal, exploring wild salmon’s slide toward extinction, the threats posed by fish hatcheries and fish farms, and our continued loss of faith in nature. That November, Patagonia representatives joined a group of NGO partners, including The Icelandic Wildlife Fund and North Atlantic Salmon Fund, to deliver the signatures of 180,000 people to the Icelandic government, calling for an end to open net salmon farming. Since then, we have continued to support and grant grassroots organisations across Europe working to save wild fish species and oppose these harmful industrial practices.

The new Patagonia Films production Laxaþjóð – A Salmon Nation focuses on the situation in Iceland – a true “Salmon Nation”. By telling the stories of individuals and communities uniting to protect one of Europe’s last remaining wildernesses, we are mobilizing public support across Iceland, and beyond, for an end to open net salmon farming.

Picture Icelandic farmed salmon and the chances are you see pristine fjords and majestic, healthy fish. The reality couldn’t be further from the truth inside open net salmon farms, but because this factory farming is hidden under the surface of the water, most of the people choosing to eat Icelandic farmed salmon have no idea what’s really going on.